AAA Promotional Hunt
AAA local auto club affiliates have decided to use geocaching as part of a promotion.
During a cross country map research trip this month and in June, AAA Texas will be hiding caches for travelers to find at a variety of locations along Route 66 as part of a geocaching treasure hunt.
It’s not clear whether these are geocaches that will be listed with any of the online sites (such as geocaching.com). It appears that it’s more of a promotional effort on their part.
Geocache coordinates that AAA travel writer Dave Brackney and AAA staff photographer Todd Masinter get using GPS units while updating the AAA’s glossy GreatestHits(TM) Route 66 Map, will be posted on the AAA’s dedicated interactive web page which can be reached by going to www.aaa.com/aaagps. The web page will track the 22-day map expedition that begins today in Chicago.
“The AAA Texas geocaches on the ‘Mother Road’ could include Hertz rental car coupons, logo T-shirts, travel guides, children’s games and automotive items,” according to AAA Texas spokesperson Rose Rougeau. There also will be several virtual scenic site caches as well, she added.
GPSr units are becoming commonplace enough that this promotion makes sense. Ford and Garmin are sponsors.
Another story mentions that this is also happening in California in conjunction with the Automobile Club of Southern California.